Released on July 15, 2012, the video reached one billion views in just five months, becoming the first video in YouTube history to cross this milestone, exactly on December 21, 2012. A date that marked the beginning of a new era-at least for the video-streaming platform, which has since seen music video clips steadily dominate the global charts.
The “little horse” dance has gone viral all over the world, imitated by international stars, politicians and, of course, millions of children, who have made it a favorite dance of the period. Not surprisingly, the song remained at the top of the YouTube charts for years.
After Gangnam Style, Psy released another hit video, Gentleman, in 2013, which also surpassed one billion views. But it was with “Gangnam Style” that he marked a before and after in web culture.